Smart devices are inherently dumb.

A "Smartphone" without a connection has no more value than a clock at worst, and a camera at best.

But these dumb devices can become some of the most powerful assets within your business when loaded with innovative software, and linked with a frictionless connection to ecosystems comprising of your customers, employees, partners, and data.

We know devices connect with devices via software, and software connects with software via APIs, but to truly facilitate these connections you must adopt an "API first" culture to achieve digital maturity.

Ecosystems provide access to untapped value by leveraging APIs to establish connections which are secure, scalable, measurable, and valuable.

"Outside in thinking" needs to be at the core of everything you do. Taking a value based approach to deliverables helps ensure relevance of the capabilities you develop.

Adopting "user first" approach in defining your program allows you to create engaging user experiences. Identify value for the members of your ecosystems, then develop the APIs required to deliver this value.

A "developer first" approach to designing your program, software, and APIs will help ensure the successful adoption of your projects, programs and strategic initiatives by developers and partners.